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Discount codes, also known as coupon or promo codes, help shoppers save in various ways. Typically made up of letters and numbers, these codes are entered at checkout on e-commerce sites to apply discounts. Retailers offer promo codes to encourage more purchases online and in stores. In the U.S., "coupon code" is the most common term, though they may also be called discount codes, promotional codes, e-coupons, or simply promo codes. Regardless of the name, they all serve the same purpose: saving money.